Product Placement

Connecting Independent Filmmakers with Black-Owned Brands

Product placement in films can be a great promotional move for brands and a valuable cost-cutting measure for filmmakers.

What is Product Placement?

Product placement in refers to goods or services seen or heard in a film. Specifically, instances where the brand pays for exposure or provides its products free of charge for the filmmakers to use.

Why small businesses should include product placement in their marketing budget?

Product placement is not just about on-screen exposures, but relationship and brand familiarity building. Far too many Black-owned brands are left out of the magic of product placement due to the high cost of these brand partnerships. Black Connect is working with independent filmmakers to place our members’ brands in films, corporate media, commercials and music videos to provide greater exposure for small businesses at a reasonable cost.